KFC Retools and gets a New Look and makes a really BIG PR splash!
Restaurant Design, Advertising, Packaging, Point-of-Sale, Uniforms and More – [2006-11-14] – KFC’s new re-imaging campaign has brought about great change for its restaurant logo design and advertising tactics. This new look can easily been seen from outer space by viewing the 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. KFC’s fresh new look updates one of the most recognized, respected, and beloved brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging, uniforms and more. The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago. [article quoted from QSR Magazine]
I think the space race has just begun. This is certainly an innovative approach to drawing your attention to a big marketing event. I wonder how long it will take for copycats to come up with similar campaigns. Also, I wonder if there will be some company that starts ‘scraping‘ these kinds of ads. 😉
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Check out www.kfc.com for more details and a contest.
Here is a blow up of the 87,000 square foot logo. Now that’s a Logo!