Article Title: Graduate recruiting tip #6: Communicate in their language
Author Byline: Susanna Cesar Morton
Author Website: http://blog.advorto.com/blog/2008/07/the-15-minute-7.html
With all campaigns, you need to decide the most effective way to reach your audience.
You can think of this in terms of both context and content. If you are seen in your market as funky then it may be appropriate to trnsl8 yr msgs in2 txt spk.
Warning: If you are a traditional law firm – don’t try this – it may be detrimental to your image.
Generation Y is the Internet generation. The Internet is their “lingua franca”. They have grown up using the Internet, and feel most comfortable using it. Take advantage of this fact and make it work for your campaign.
This is good news on the budget side. You don’t have to spend your money on traditional advertising with this group. Instead, go for the latest communications tools that Web 2.0 has to offer.
Make full use of podcasts, videos, mobile phone videos, social networking, email, and collaboration tools. You can even try Twitter or one of its knock-offs.
Watch out — you might even enjoy yourself!
What are your thoughts on communicating in “graduate” language? Leave us a comment and let us know.
-Susanna
PS – The next post in this series is on “using a recruitment management system”.** This post is an excerpt from Advorto’s “15-minute guide to graduate recruiting”. You can download the full report for FREE
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.