{"id":163,"date":"2007-07-16T08:11:27","date_gmt":"2007-07-16T13:11:27","guid":{"rendered":"http:\/\/www.cecsearch.com\/WordPress\/2007\/07\/16\/is-it-you-want-fries-with-that-pizza-or\/"},"modified":"2022-08-08T03:59:45","modified_gmt":"2022-08-08T07:59:45","slug":"is-it-you-want-fries-with-that-pizza-or","status":"publish","type":"post","link":"https:\/\/cecsearch.com\/wordpress\/2007\/07\/16\/is-it-you-want-fries-with-that-pizza-or\/","title":{"rendered":"Is it “You want fries with that pizza?” or …."},"content":{"rendered":"

"How ’bout a double cheeseburger to go with that large Super Supreme?" or maybe "So that’ll be a bucket of original and a nacho supreme, right?"
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If you haven’t been keeping up with the news in the restaurant industry this one may shock you – YUM Brands (parent company of Pizza Hut, Taco Bell, KFC, Long John Silver’s, and A&W) may be considering the purchase of Wendy’s International, the #3 hamburger chain in the world.<\/a> Given YUM’s penchant for co-branding<\/a> (the practice of putting 2 or more brands under the same roof) it could lead to some interesting combinations. <\/p>\n

I’ve been working with the Wendy’s brand since before Dave Thomas died. And while that had a small resurgence since then, it has been mostly a downhill sled ride. Their marketing and advertising has sucked<\/a>, they have forgotten how to treat people<\/a>, they have reorganized, and they have suffered a brain drain. YUM may be able to get them performing like the Wendy’s of old, as that is one of the hallmarks of YUM. They take tired brands and re-energize them. If YUM doesn’t buy them, expect there downhill slide to continue. <\/p>\n

You can read more industry related news on our website. Check on Mondays for new stories on our industry news page<\/a> and search our archives page<\/a> for a list of all the stories that we have published.<\/p>\n","protected":false},"excerpt":{"rendered":"

"How ’bout a double cheeseburger to go with that large Super Supreme?" or maybe "So that’ll be a bucket of original and a nacho supreme, right?"If you haven’t been keeping up with the news in the restaurant industry this one may shock you – YUM Brands (parent company of Pizza Hut, Taco Bell, KFC, Long […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-restaurant-recruiters-viewpoint","post-wrapper","thrv_wrapper"],"_links":{"self":[{"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":0,"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"wp:attachment":[{"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cecsearch.com\/wordpress\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}